Score More Sales
FEBRUARY 4, 2015
In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Tools are just tools – it is the methodology and systems behind them that count. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.
Customer Centric Selling
NOVEMBER 16, 2015
And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. But really…it is much more that.
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