How to Align Modern Sales, Success, and Marketing with Sales Engagement
APRIL 21, 2019
Better metrics than MQL. Teams need mutually agreed upon metrics to track success. Switch to tracking these metrics that matter to all teams. A reliable attribution model. Metrics are all well and good but not if you can’t track the source they’re coming from. The new Book on Sales Engagement has all the metrics, attribution models, technology recommendations, and best practices that are essential for your organization.