How to Measure Sales Enablement With Reliable Metrics

Lead Fuze

To measure sales enablement, let’s look at the Kirkpatrick Model, a popular model for understanding how people learn. This model is a four-step process. Here is a brief summary of the four levels in the Kirkpatrick model: 1.

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Show Me the Money

The ROI Guy

According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Arming your sales reps and value consultants with the research metrics and tools to quickly and easily collaborate with decision makers and create financial justification / ROI proof is essential. Utilizing a 3 rd party provided toolset, calculation model, metrics, and including case study proof points is essential.


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The 2018 SDR Metrics Report is Here

The Bridge Group

In the Sales Development world, metrics can be finicky beasts. In our 2018 SDR Metrics & Compensation Report , we analyze the biggest shifts in recent years and provide core metrics to measure these groups. Each time we’ve published this research, readers have asked how model, metrics, compensation, tech stack, etc. The report provides a comprehensive look at the data, trends, and metrics driving sales development in 2018.

How to Align Modern Sales, Success, and Marketing with Sales Engagement


Better metrics than MQL. Teams need mutually agreed upon metrics to track success. Switch to tracking these metrics that matter to all teams. A reliable attribution model. Metrics are all well and good but not if you can’t track the source they’re coming from. The new Book on Sales Engagement has all the metrics, attribution models, technology recommendations, and best practices that are essential for your organization.