How to Align Modern Sales, Success, and Marketing with Sales Engagement
APRIL 21, 2019
It’s the same with the revenue engine of your company. Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. Without it, your revenue engine is stuck in park. Your revenue organization must be aligned in order to be fully prepared to sell and market in the modern era of fast-paced revenue generation. Better metrics than MQL. A reliable attribution model.