How to Align Modern Sales, Success, and Marketing with Sales Engagement


Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. This connection – or alignment – is a crucial element of any functional Sales Engagement strategy. Better metrics than MQL. Teams need mutually agreed upon metrics to track success. MQL works for Marketing, but means nothing to Sales and Customer Success. A reliable attribution model.

Show Me the Money

The ROI Guy

According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Utilizing a 3 rd party provided toolset, calculation model, metrics, and including case study proof points is essential.

The 2018 SDR Metrics Report is Here

The Bridge Group

In the Sales Development world, metrics can be finicky beasts. In our 2018 SDR Metrics & Compensation Report , we analyze the biggest shifts in recent years and provide core metrics to measure these groups. Each time we’ve published this research, readers have asked how model, metrics, compensation, tech stack, etc. The report provides a comprehensive look at the data, trends, and metrics driving sales development in 2018.