How to Align Modern Sales, Success, and Marketing with Sales Engagement
APRIL 21, 2019
Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. This connection – or alignment – is a crucial element of any functional Sales Engagement strategy. Better metrics than MQL. Teams need mutually agreed upon metrics to track success. MQL works for Marketing, but means nothing to Sales and Customer Success. A reliable attribution model.