Show Me the Money

The ROI Guy

According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Arming your sales reps and value consultants with the research metrics and tools to quickly and easily collaborate with decision makers and create financial justification / ROI proof is essential. Vendor provided calculators may look good, but without independent validation, will do little to convince today’s skeptical buyer.