How to Negotiate Pricing With Today’s B2B Buyers
SalesFuel
APRIL 8, 2024
It’s common for sellers to have to negotiate pricing. SalesFuel’s research shows one-third of sellers say their price being “too high” is the top objection they hear from buyers. Price objections have long been a challenge. Informed buyers are likely to bring their research to the negotiation table and demands for lower prices.
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