The 5 Top Media for Cold Prospecting
JANUARY 26, 2012
Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies.