A Critical Mistake In Handle Prospecting Objections
The Pipeline
JANUARY 22, 2019
Just the anticipation of being rejected crushes egos and opportunities to boot; sellers become so paralyzed by the thought of the objection, they fail to deal with it properly when it comes, and it always comes. Take it as an objective, and you get defensive and lose. This requires you play offence on your field, not defense on theirs.
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