How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Reveals your prospects' interests. Enables you to develop the content they are searching for and title navigation to map to a prospects view.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help. Prospecting. 3 R’s of Prospecting Success.