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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Think of the opportunity inherent in this longer-term approach to B2B sales lead generation?

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. Here’s What PointClear Persistence Looks Like. The touch cycle resulted in 6 conversations … and 1 giant opportunity. Case-in-Point. We didn’t stop.

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Five Signs You're Missing Sales Opportunities

Pointclear

I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of ViewPoint for a limited time. Available Free for a limited time! Lead Generation Sales Leads'

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

As an example, PointClear targets two contacts within each account location. While the table above shows the cadence used to disposition a particular contact, the table below shows the production estimation of a PointClear business development associate. This is, in fact, the cadence designed for the client in this example.

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Who We Serve. Why it Matters.

Pointclear

I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. For those we’re already serving, thank you for the partnership opportunity.

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The Real Reason Sales People Struggle to Close Opportunities

Pointclear

Their pipeline is jammed full of late stage opportunities that their sales people just can’t get over the goal line. You see, the problem with most of the opportunities that seem to be stuck at the bottom of the sales funnel isn’t that the sales person isn’t closing them right, it’s that the sales person never opened them right to start with.

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REVENUE: The Golden Opportunity with Big Data and Content Marketing

Pointclear

This provides an excellent opportunity to respond in kind, with campaigns of information that directly address those needs. But finding the opportunities in Big Data can be deceptively simple. Because the biggest opportunity with Big Data is revenue. Marketers just need fishing hooks to find it and fish it out of the river.