Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Vote Up +5 Vote Down -0 You already voted!

Social Media 52

Social Media Influencer Promotion Media 52

BuzzBoard

APRIL 10, 2024

Understanding the Power of Case Studies in Lead Nurturing for Digital Marketing Agencies Understanding the dynamics of lead nurturing with relevant case studies can significantly enhance your client base, bolster your brand reputation, and foster business growth. Here are some effective techniques to utilize case studies.

Case Study 52

Case Study Lead Nurturing Study Lead Rank 52

SBI Growth

AUGUST 29, 2013

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Struggling reps are in denial about buyers using social media.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Active Opportunities in the Pipeline.

Social Media 316

Social Media Competition Media Eloqua 316

BuzzBoard

FEBRUARY 8, 2024

Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

MARCH 19, 2024

The Importance of Customer Acquisition Strategies in Small Business Outreach The digital landscape provides small businesses with a wealth of opportunities to reach and engage customers. In this regard, small business outreach case studies can offer substantial value.

Case Study 52

Case Study Small Business Small Business Study 52

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. This illustrates the value social media has in fostering brand loyalty.

Social Media 81

Social Media Media Consumer Survey 81

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 223

Social Media Media B2B Decision Maker 223

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. It’s easy to push aside the study, but making that a habit will cause one’s career or business to deteriorate quickly.

Study 88

Study Top of Funnel Social Media Loyalty 88

SalesFuel

APRIL 10, 2024

adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. And your understanding of their business gives you the opportunity to clearly demonstrate how your solution fits their needs. Social media also offers glimpses into both the professional and personal side of a prospect.

Research 115

Research Hiring Social Media Trends 115

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Study 167

Study Policies Education Film 167

SalesFuel

APRIL 2, 2024

For outbound lead management, BDRs primarily use email and social media. The company’s analysts define this practice as follows. “… Contact multiple individuals inside a prospect account before concluding that there is no opportunity present.” Unfortunately, the 6sense study has uncovered a pattern of declining support for BDRs.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

LevelEleven

APRIL 12, 2018

This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends. As a sales professional, LinkedIn Groups present several different opportunities.

Social Media 48

Social Media LinkedIn Media Ideal Customer Profile 48

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

B2B 130

B2B Social Media Loyalty B2C 130

Sales Hacker

APRIL 9, 2020

There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. They want to use social media to drive new business, but they don’t know where to start or how to approach it. Here’s a case study that will show you how it’s done in a real life situation. Client Background.

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Sales 2.0

SEPTEMBER 18, 2020

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). Their study looked at 479,140 outbound cadences from nearly 9,000 companies.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

BuzzBoard

MARCH 5, 2024

Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies. Such stories demonstrate how small businesses have converted challenges into opportunities, leveraging online resources to fuel their growth. These serve as impressive digital marketing examples.

Small Business 52

Small Business Small Business Case Study Lead Rank 52

SalesFuel

MARCH 11, 2024

TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. That gives consumers way more opportunities to interact with TV broadcast advertising than any other ad type out there.

Advertising 98

Advertising Advertising Research Social Media 98

BuzzBoard

MARCH 13, 2024

It includes the study of your competitors’ marketing maneuvers, their strong and weak points, and pinpointing opportunities where your clients can secure a competitive advantage. In contrast, social media listening presents special insights into customer sentiment and current trends.

Small Business 52

Small Business Small Business Research Social Media 52

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Social Selling 95

Social Selling Channels Social Media ROI 95

No More Cold Calling

AUGUST 23, 2018

It’s not, because that’s not what social media is for. What Is Social Selling? . Social selling is a misleading term. Done right, it doesn’t actually involve selling, which is good, because no one wants to be sold to on social media. Why Is Social Selling Important? 5 Social Selling Don’ts.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. In a recent study, more than half of marketers said chatbots increased their conversion rates by at least 10%. of the time.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Partners in Excellence

APRIL 16, 2024

Back then, social media marketing seemed like the perfect fit for my creative side – crafting catchy captions and designing eye-catching visuals. Intrigued by this fresh perspective, I mentioned my financial situation and work-study eligibility. Seizing the moment, Dr. Dover presented me with an unexpected opportunity.

Everest 105

Everest Social Media Call-back Media 105

SalesFuel

MARCH 14, 2024

Lead to better opportunities and a competitive advantage. With your easily recognized expertise, you will have greater opportunities directed your way. Heraldry is the art and study of coats of arms. In addition, what you publish and share online, especially on social media, reflects on your brand.

Company 111

Company Real Estate Hiring How To 111

SocialSellinator

OCTOBER 1, 2023

Discover what social commerce means in today's digital age. Learn how major social media platforms, like Facebook and Instagram, play a role in this lucrative opportunity. Find effective strategies for success and real-life case studies.

Case Study 52

Case Study Social Media Facebook Study 52

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profile 130

Ideal Customer Profile LinkedIn Social Media Campaigns 130

BuzzBoard

JANUARY 24, 2024

For example, for a local business with minimal online presence and a basic website, start with entry level service packages, such as improving their website infrastructure or improving their online listings presence instead of PPC services or even social media marketing services straightaway.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Hubspot Sales

NOVEMBER 14, 2023

Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Publish case studies on a blog. Build a nice-looking website. Have professional branding.

Hubspot 94

Hubspot Lead Rank Data Social Media 94

Hyper-Connected Selling

JUNE 19, 2019

With the rise of social media, almost everybody has a public-facing presence online. With each profile and content post, there’s an opportunity to share your brand message. And that’s an opportunity for a lot of free visibility. Don’t assume they are a social media whiz. If you harness it.

Social Media 40

Social Media Media Ideal Customer Profile LinkedIn 40

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Social selling tip No. Social selling tip No.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Janek Performance Group

APRIL 17, 2024

BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). They then leverage research tools and market insights to pinpoint promising opportunities. This is accomplished by uncovering additional opportunities and cross-selling/up-selling to existing clients.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

APRIL 23, 2019

This is a wasted opportunity. Be active on social media. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. But compliance shouldn’t be the reason advisors choose a social media blackout.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

Zoominfo

MAY 6, 2019

Nearly one in three consumers in the US is influenced by social media in their buying journey ( source ). In a similar fashion, candidates turn to social media to evaluate potential job opportunities. Not convinced social media has a place in your recruiting process? Kick-start your employer branding.

Social Media 169

Social Media Marketing Comparison Buyer Persona 169