Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. I get my news and headlines from Twitter, Facebook, Google, and LinkedIn (to name a few). Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

criteria for success

MARCH 14, 2023

Featured on this episode: Ravi Rajani on LinkedIn Elizabeth Frederick on LinkedIn Ravi's Resource Recommendations: Influence Is Your Superpower by Zoe Chance Ravi's free guide to develop your elevator story CFS Resource Recommendations: Check out our free resource Change Ignites Growth: 7 Ways to Use Change as an Opportunity Subscribe to our blog

Case Study 52

Case Study Social Media Twitter LinkedIn 52

SBI Growth

AUGUST 21, 2013

Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Facebook & Twitter ads deliver high volume but lack the high-level targeting options. Case Study. You can view the full case study here.). I highly recommend signing-up to review SBI’s complete research study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Score More Sales

APRIL 29, 2014

This is the feeling potential buyers are getting when visiting many large companies’ websites according to a survey done by Velocify called The Fortune 100 Online Buyer Experience Study. Click here to download the study. According to the study, one-third of leads submitted NEVER receive a phone call. Increase Opportunities.

Retail 239

Retail Lead Rank Lead Scoring Study 239

Sales and Marketing Management

OCTOBER 31, 2019

If you take a moment to view the opportunities, there may be great things in the mix. The art of interest-based negotiating (if you haven’t studied up on IBN, do so right now) is realizing you and the other person both want the same thing: a good deal. Hearing “no” is not the worst thing in the world, in fact it can be a good thing.

Negotiation 176

Negotiation Vendor Twitter Promotion 176

Zoominfo

FEBRUARY 25, 2021

For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. As emails feed into your CRM, sales and marketing will have the opportunity to nurture the new leads with additional content. Also, start thinking ahead about content opportunities after the webinar. Get the Word out on Social Media.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Crunchbase

MARCH 17, 2022

For instance, studies have shown that close to 80 percent of salespeople using social media for their jobs are outselling those who are not. B2B marketers and salespeople are not only on LinkedIn but also Meta (Facebook), Twitter , Quora , Reddit and product review sites like G2. Search less. Close more.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

DiscoverOrg Sales

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. Purvis says, “Closed dead opportunities – leads that have gone dead and cold on us – are sometimes the best performing leads for the DiscoverOrg sales team.”.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Sales and Marketing Management

MAY 20, 2018

The same Chief Marketer study showed that 59 percent of sellers feel their biggest struggle lies in engaging targeted prospects, which often comes down to knowing how to make the most of your time in front of a potential client. It’s critical to know how to use an in-person pitching opportunity to your advantage so you can nurture every lead.

Leads 192

Leads Marketing Qualified Lead Face-to-face Lead Gen 192

SBI

DECEMBER 8, 2021

Use that opportunity to share an example of another customer with similar objections you resolved. Show them evidence Do you have a powerful case study or client testimonial that speaks to the prospect’s concerns? Turn sales objections into opportunities Prospects will always bring up concerns, but they don’t have to derail your calls.

Objections 139

Objections Case Study Face-to-face Coaching 139

Sales and Marketing Management

OCTOBER 24, 2019

But, despite these benefits, many businesses implementing loyalty programs fall behind when it comes to communication, resulting in missed opportunities to increase customer loyalty and drive sales. So why aren’t more businesses embracing communication within their customer loyalty programs?

Loyalty 120

Loyalty Customer Consumer Study 120

Zoominfo

OCTOBER 20, 2021

Times were uncertain, making it difficult to start a new opportunity, site unseen. When they (or someone they know) are looking for a new opportunity, they may remember you and reach out. For example, web developers may frequent online communities such as GitHub or Stack Overflow, while others might spend time on Twitter or Instagram.

How To 147

How To Positioning Salary Survey 147

Nutshell

JULY 10, 2020

Facebook is a surprisingly viable platform to market real estate opportunities. Facebook is trying its hardest to be a good platform for businesses, providing business pages with a bunch of free marketing features including competitive analyses, business analytics, retargeting opportunities, A/B testing, insights, and much more.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

BuzzBoard

MARCH 29, 2024

The various social media platforms offer unique opportunities for local companies to engage with and reach potential customers in diverse ways. Twitter, a platform often used for real-time updates and news, can suit businesses in the event and media sectors.

Social Media 52

Social Media Media Ideal Customer Profile Demographics 52

Zoominfo

FEBRUARY 25, 2018

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). Check out our Twitter and Facebook banners below.

Social Media 147

Social Media Media B2B Marketing 147

Pointclear

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. Connect with Paul on Twitter: @pgillin.

Social Media 223

Social Media Media B2B Decision Maker 223

No More Cold Calling

MARCH 24, 2016

Sales leaders’ chief concern is lackluster lead generation, according to new CSO Insights study. The “ 2016 CSO Insights Sales Performance Optimization Study ” reveals lead generation is the top priority for sales leaders this year. of those forecast opportunities ended as “no decisions.” Problem solved. Jim is absolutely right.

Sales Qualified Lead 120

Sales Qualified Lead Leads Marketing Qualified Lead Top of Funnel 120

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Score More Sales

DECEMBER 18, 2014

So says the study done by The Hartford, in September of this year, called the 2014 Midsize Business Monitor. You can see more about the study here. Increase Opportunities. email lori@scoremoresales.com | View My LinkedIn Profile | twitter |Visit us on google+. Expand geo footprint (61%). participated. Close More Deals.

Hiring 198

Hiring Wireless Policies Travel 198

Score More Sales

JUNE 3, 2014

A CSO Insights study found that companies who had put CRM into their sales process only increased revenues by 17%. 2010 Demandgen study, done on behalf of Genius, said 2 out of 10 organizations make purchase decisions based on annual budget. Increase Opportunities. R reporting / results (benchmarking). Expand Your Pipeline.

Inside Sales 234

Inside Sales Lead Rank InsideSales Lead Scoring 234

No More Cold Calling

SEPTEMBER 2, 2014

Working with PITA clients isn’t just an unpleasant experience; it’s an opportunity cost. My company wants this new logo for the website and case studies. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. He would have been a PITA customer. Yes, a “pain in the ass.”

Referrals 274

Referrals Case Study Energy Margin 274

Autoklose

MARCH 25, 2024

Share case studies in the fourth and/or fifth emails. So, this final step is no less of a conversion opportunity than any other. Mention how you’ve helped similar companies or professionals in their industry and provide a case study or customer testimonial. Send an embedded video.

Conversion 52

Conversion How To Case Study Webinar Metrics 52

Sales Hacker

MARCH 25, 2021

Terry hates Twitter, eating at his desk, and traffic jams. By assuming that Peter the Programmer is only interested in programming or server-related products and services, you’ve missed an opportunity to win a potential customer. Case studies. “This is Terry the Tech Exec. 54 and married with two kids. Landing pages.

Buyer Persona 112

Buyer Persona Top of Funnel Buyer Outsourcing Services 112

SBI

DECEMBER 14, 2021

As a result, 90% of B2B businesses miss their forecast goals , and those that hit often miss out on significant growth opportunities — all due to incomplete visibility and insight. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

SBI Growth

JULY 6, 2013

Studies have shown that LinkedIn messages receive more attention than regular emails. They also garner more focus than other social network updates (ie: Facebook & Twitter). Don’t let the opportunity for targeted messaging slip through your fingers. Social Selling Strategy #2: Target your LinkedIn Mailings.

LinkedIn 312

LinkedIn Maximizer Strategy Networking 312

Tenbound

JANUARY 26, 2024

Showcasing Results in Cold Emails The Persuasive Impact of Case Studies People are more likely to believe the effectiveness of your offerings when backed by evidence. Include brief case studies or share examples of successful outcomes achieved for your clients. Connect with your prospects on LinkedIn or follow them on Twitter.

Case Study 64

Case Study Segment Social Media Follow-up 64

Score More Sales

APRIL 30, 2014

Recently we posted about a study that showed the power and necessity of follow up in building relationships with buyers who ultimately do business with you. Here are three ways to follow up better and gain more opportunities: Look at Data. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Follow-up 222

Follow-up Ideal Customer Profile Decision Maker Buyer 222

Score More Sales

MAY 28, 2013

Host Jay Baer was a breath of fresh air – he studied the event ahead of time and always had thoughtful and helpful questions in addition to some fun and even funny comments at times. A new addition to the event this year was a video short contest that the summit audience voted on via Twitter. Marketing Study Update.

Company 208

Company Film Study Lead Rank 208

Score More Sales

AUGUST 26, 2014

Did you know you’re missing out on sales opportunities by having a poor mobile company website? 94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. Increase Opportunities. But where to start? IT Directors? Close More Deals.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

SBI

JULY 1, 2020

Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Revenue growth in B2B enterprise accounts has always been challenging. Manage Relationships More Strategically.

Account 181

Account Revenue Top of Funnel Funnel 181

Score More Sales

JUNE 30, 2014

Our recipe for success requires that you be able to listen to the customer and flex in ways that help bring big opportunities and deals to closure. Studies show this is the best place to invest in training with follow-up coaching for reinforcement. Increase Opportunities. Don’t act like an enterprise company that is immovable.

Hiring 247

Hiring Ideal Customer Profile Territories Commission 247

Score More Sales

APRIL 28, 2014

This is the feeling potential buyers are getting when visiting many large companies’ websites according to a survey done by Velocify called The Fortune 100 Online Buyer Experience Study. Click here to download the study. According to the study, one-third of leads submitted NEVER receive a phone call. Increase Opportunities.

Retail 123

Retail Lead Rank Lead Scoring Study 123

The Pipeline

SEPTEMBER 30, 2011

A new trend that is different from your product or service is a terrific opportunity to present something new to your customers. Lack of control over sales staff will result in missed opportunities and wasted hours. Often, they spend much of their time with existing customers and miss large new opportunities. Spot Trends.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Score More Sales

SEPTEMBER 2, 2014

People were SO loyal to the cause, it was truly amazing and will surely be a Harvard Business School case study in the future about loyalty toward a strong leader. Increase Opportunities. email lori@scoremoresales.com | My LinkedIn Profile | twitter | Visit us on google+. Not in this case. Expand Your Pipeline. Close More Deals.

Lead Rank 200

Lead Rank Lead Scoring Leads Marketing Qualified Lead 200

SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. These initial resources don’t even touch on the opportunities that exist outside the cyber world. Active Opportunities in the Pipeline.

Social Media 316

Social Media Competition Media Eloqua 316

Smooth Sale

NOVEMBER 19, 2022

Our professional direction and reputation can often determine the opportunities open to us. However, resetting your professional direction can sometimes feel like starting from scratch, primarily because only some people have the opportunity for such a situation as we laid out above. Study All Options and Then Go for the One!

Hiring 78

Hiring Penetration Networking Licensing 78