Pipeline

AUGUST 5, 2023

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. You can (a.) use broadcast emails, one–time messages sent to your list at a set time, or (b.)

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Opportunity to meet speakers. Opportunity to meet people sitting around you.

Trade Show 97

Trade Show Positioning ROI Sales Qualified Lead 97

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Braveheart Sales

MAY 21, 2018

A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. Opportunity Lost. A Tortuous Attack.

Trade Show 40

Trade Show Groups Objections Opportunity 40

KO Advantage Group

JUNE 17, 2018

It’s Trade Show Season! Not everyone looks forward to this season for a number of reasons, but we looove trade shows. After all, that’s what trade shows are about! See trade shows as it should be: a mini sales cycle. You are not at a trade show, standing by your booth to give away free pens.

Trade Show 54

Trade Show Sales Cycle Webinar Metrics Sales 54

Selling Energy

MAY 26, 2023

Assume an organization that you’ve been researching takes the time to participate in a networking event or trade show. However, since the C-level execs are often too busy to attend, they send their “delegates” – mid-level execs who can represent the organization, report back on who else was there, etc.

Opportunity 74

Opportunity Trade Show Decision Maker Hiring 74

Smooth Sale

MARCH 21, 2024

Attending Trade Show Events Participating in trade shows allows businesses to do more than merely showcase their products. Trade shows are opportunities for personal interactions, which can be invaluable when building long-lasting customer relationships.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Your Sales Management Guru

JUNE 11, 2012

Working a Trade Show is a Job. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities. They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.

Trade Show 74

Trade Show Hotels Transportation Education 74

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. If you avoid quantifying your market, or your total addressable marketing (TAM), you could be missing out on possible selling opportunities. TAM reveals revenue opportunities based on location, current customers, industry, and more.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

JANUARY 18, 2021

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? Personalized Video Will Replace Event Prospecting.

Video 317

Video Scale Marketing Face-to-face 317

Zoominfo

FEBRUARY 8, 2021

For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Companies Digitize, Investors See Opportunity in B2B Tech. Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty.

Trends 230

Trends Trade Show Retail B2B 230

Smooth Sale

JANUARY 26, 2022

Trade Shows. A business trade show is one of the best ways to market your company. Participating at a business trade show via a stall will help to generate extra engagement with prospective clients. Trade shows are an excellent offline way of marketing. Are You Turning Off Prospects?

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Sales and Marketing Management

FEBRUARY 8, 2021

From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Think of it this way, a brand activation is an opportunity to color outside the lines a bit — just make sure you’re coloring on the same page as your customers.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Alice Heiman

MARCH 27, 2019

Many of us attend conferences for continuing education, but these can be great networking opportunities also if we have the right mindset. Many conferences, trade shows, and other events start with a meal, usually breakfast. If you show interest in people, they will want to continue to talk to you. Starting Out Right.

Conference 127

Conference Networking Trade Show Social Media 127

eGrabber

NOVEMBER 30, 2021

Identify your targets’ likes and dislikes, challenges, and opportunities to find the right accounts. Recently funded Recently promoted / Hired Executives Hiring a specific skill / technology Growing in size Jon boards Trade show lists and Companies Imported from excel sheets. Start by Finding the Right Accounts. Email Address *.

Lead Generation 40

Lead Generation Ideal Customer Profile Sales Qualified Lead Account 40

Alice Heiman

NOVEMBER 29, 2022

3:26] One of the big challenges or huge untapped opportunities for companies is to leverage the same platform to do in-person events or hybrid events. [5:31] We actually started the virtual trade show before the pandemic. [6:33] 6:59] You bring the leads at a trade show but then you have to nurture.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! 5. Branch out.

B2B 159

B2B Trade Show Social Media Vendor 159

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Think of it this way, a brand activation is an opportunity to color outside the lines a bit — just make sure you’re coloring on the same page as your customers. .

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Score More Sales

OCTOBER 30, 2014

This gives you MORE sales opportunities than if you did not optimize. Your Virtual Trade Show. Many in-person trade shows have declining attendance with costs rising. Your digital presence is your virtual trade show – 365 days a year, 24 hours a day. Increase Opportunities. Close More Deals.

Company 215

Company Trade Show Engineering Ideal Customer Profile 215

Zoominfo

MAY 25, 2022

This data is important to sales and marketing leaders early in the sales cycle because it helps identify opportunities, target displacement campaigns, and introduce a talking point. Opportunity data means favorable conditions, such as a financing round or a new C-level officer.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Mereo

NOVEMBER 2, 2023

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would like to see in your organization. Yet, these programs too often are full of long slide shows and speakers who seem to drone on in monotone. Another way to understand your buyer is to showcase interactive customer panels.

Revenue 41

Revenue Trade Show Scale Networking 41

Smooth Sale

JUNE 8, 2023

Steps to Increase Visibility: Hire someone to greet people upon entering the trade show floor. Vunela Provides a unique opportunity to view Videos and read articles by World Leaders. The results may surprise you, making the entire effort worth further consideration.

Trade Show 78

Trade Show Hiring Customer Licensing 78

Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. CrewHu started by recreating their best channel, trade shows, virtually. Here is what we found. Successful Firms Reallocated More Budget.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

SBI Growth

DECEMBER 5, 2017

Trade shows and Home Depot “Buying Days” can help you stand apart from the sea of new product submission requests. Trade shows, like the National Hardware Show, attract big retail names looking to find the newest innovations to include in its stores. The Key to the Pitch: Preparation and In-Person Opportunities.

Trade Show 136

Trade Show Retail Face-to-face Construction 136

SBI Growth

OCTOBER 5, 2013

Opportunities – Percent contribution by Marketing to the Sales Funnel. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show. How many actual customers?

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Partners in Excellence

FEBRUARY 29, 2024

He leveraged trade shows to meet people, then followed up with prospecting notes. He may never have realized it is an issue, so you might be missing a tremendous opportunity.” Like all of us, he was struggling to get the engagement he wanted. Let’s call him “Stephen.”

Ideal Customer Profile 125

Ideal Customer Profile Face-to-face Trade Show Prospecting 125

Fill the Funnel

MAY 4, 2011

Lost opportunities. Collect email addresses in physical locations, like at points of sale, trade shows, and checkout locations. Don’t let lost opportunities continue in your professional life. We know that this happens to most of us every day, money flying out the window. Simply not enough time in the day.

Opportunity 110

Opportunity Ideal Customer Profile Constant Contact Social Media 110

Sales and Marketing Management

SEPTEMBER 24, 2019

For example, the teams and communications that support trade shows and brand marketing work separately. A marketer might create a campaign to drive traffic to a trade show booth, but those qualified leads would not be entered into the company’s marketing automation platform automatically.

ROI 166

ROI Lead Rank Customer Marketing 166

Score More Sales

MARCH 13, 2013

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? Whatever the reason, opportunities fizzled away. Tasks and the mental mindset you must have during your trade show.

Trade Show 219

Trade Show Maximizer Opportunity Webinar Metrics 219

Sales and Marketing Management

MARCH 11, 2019

The marketing team created leads and engagement opportunities, while the sales team built relationships and set up accounts. Geotargeting: There’s probably a geographical component to the sales data, including customer locations, opportunities for travel, events, and trade shows.

CRM 289

CRM Lead Rank Lead Scoring Data 289

eGrabber

JANUARY 9, 2024

Trade Shows: Opportunities for Networking Trade shows are treasure troves for outbound strategies. They offer platforms for face-to-face interactions, presenting opportunities to engage prospects directly. Offer exclusive deals and provide genuine value. It can capture attention and initiate conversations.

Outbound 45

Outbound Sales Qualified Lead Lead Rank Lead Scoring 45

Score More Sales

APRIL 2, 2014

It takes time and investment, just as exhibiting at trade shows does. Online visibility for you in your industry is the new trade show. The best part is that this online trade show promoting you as a thought leader runs 365 days a year, 24 hours a day. Increase Opportunities. Expand Your Pipeline.

Trade Show 232

Trade Show Ideal Customer Profile Twitter Webinar Metrics 232