A couple of weeks ago, I attended Outbound 2022 in Atlanta. Outbound is self-described as “the biggest, baddest conference in the Sales Profession.” Outbound is unique because it’s the only conference focused exclusively on “sales prospecting, pipeline, and productivity.” I always make it a point to attend.
Continuing Education
Some people are amazed that I would take time away from my business to go to a conference with other salespeople. But in my view, I’m not taking time away from my business, I’m investing time in my business because, as the owner of a business whose primary focus is outbound cold calling, attending Outbound is continuing education for me.
A conference like Outbound gives me the opportunity to be surrounded by and interact with individuals who believe in outbound activities. These are people who strive to be the best professional salespeople every day. While there, I’m able to explore new ideas and develop relationships that have led to growth for my own business. My experience at Outbound allows me to be a better leader of my own organization and inspire my team to do their best job.
I also invest in my own people. We have weekly Sandler training attended not only by my sales specialists but my admin team as well. As a result, my admin team has a deeper understanding of our business and they have become better communicators as a result. This investment pays off with greater efficiency and productivity for my business.
My Love of Learning
If you’ve followed my blog and my social posts for any length of time, you’ll know that I have a strong thirst for learning. Attending Outbound helps satisfy that need. But another way that I address this is through my Conversational Selling podcast. A recent conversation with my colleague Liz Wendling, President of Liz Wendling Business Consulting and Sales Coaching left me considering her wise words: “Selling is the only way to stay in business.” Given the truth of this statement, the need for good sales skills is inexhaustible. One of a Kind Sales will continue to hone these skills to meet the needs of our clients.
At One of a Kind Sales, we love to sell and cold calling is our specialty. If your business needs help with this, give us a call at 908-879-2911.
