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The Human Side Of Automation

The Pipeline

Last week I posted a call for understanding the importance human involvement at crucial times along the prospecting experience. While we may not always think of the sales departments or salespeople as an asset, they are, no different than other assets used to move the company’s objectives forward. By Tibor Shanto.

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What Is the Real ROI of a Customer?

SugarCRM

While you can measure customer ROI based on how much money they give your business for the year, you still have to invest in keeping them happy and loyal. With the right intelligence, you can identify pain points and build workflows around maximizing engagement and minimizing lost prospects. Improving Customer ROI with SugarCRM.

ROI 26
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4 methods to boost your outbound sales strategies

PandaDoc

Here are four great methods to boost your ROI when using outbound sales techniques. Methods to boost your outbound sales strategies. PandaDoc: your secret weapon for outbound sales docs. Outbound sales vs. outside sales. Can you do outbound sales without spamming people? Target your email list.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. The Role of Offers in Prospect Marketing. When marketing to prospects, the Offer plays a major role as well. Quality of the list is the #1 determination of success for converting prospects.

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What is Inside Sales? Everything You Need to Know

Gong.io

But aside from the obvious environmental difference, there’s a lot more that separates inside from outside sales teams, and that’s what we’re going to explore here. In this article, you’ll learn everything you need to know about inside sales, from team structures and salaries right through to inside sales processes and models.

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30 Mind-Blowing Sales Stats That Will Change The Way You Sell

Gong.io

Here are the 30 most eye-popping, jaw-dropping, mind-melting sales stats we’ve ever uncovered. Sales Stats for Prospecting. Sales Stat #1: DON’T use ROI in cold emails. Sharing ROI stats in cold emails is often shared as a “best practice.” Then back those claims with strong ROI.

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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Typically this is something like, 30 additional prospects X average deal size = lift of $X in sales. As Joe presents his findings and recommendations, questions begin to flow from the VP of Sales. He then performs ride-alongs with multiple sales representatives to observe the buyers in action.

Infusion 228