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B2B Marketing Guide

OutboundView

We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? Buyer personas are the first step in the sales and marketing process. They help businesses clearly define who the key decision makers and influencers are at a prospective company.

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Everything you ever wanted to know about MEDDIC & MEDDPICC and never dared ask.

MEDDIC

Steve : This is Outside Sales Talk, the best podcast for Outside Salespeople. I’m your host, Steve Benson, and we’re here to chat with the world’s top sales experts so that you can get their best sales tactics to level up your game. Welcome back to Outside Sales Talk today.