Are You Sales Managers Sabotaging Your Company’s Sales Training Investment?
Sales and Management Blog
MARCH 4, 2014
“We don’t spend money on outside sales training because it never seems to do much good. Many company leaders have the above attitude because their experience has been that the training they paid good money for didn’t change their sales team’s behavior—at least not for long. The company leader assumes that the root of the issue lies with the training company and its inability to have a long term impact on the sales force.