Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said. Foster Alignment with Stakeholders. Re-evaluate Channels .
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