How one company’s disciplined, targeted approach to demand generation delivered big results
FEBRUARY 14, 2019
JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. And in the software business, once you sell it once, your operational cost for building and maintaining the features that the otherwise untargeted customer in that untargeted industry requires is expensive — very expensive. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft.