How one company’s disciplined, targeted approach to demand generation delivered big results


JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. And in the software business, once you sell it once, your operational cost for building and maintaining the features that the otherwise untargeted customer in that untargeted industry requires is expensive — very expensive. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft.

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Amyra has spent over 15 years in the software industry helping organizations of all sizes increase efficiencies and grow their businesses. She has extensive software startup experience and a proven sales vision.

PODCAST 77: Navigating the Pace and Pressure of Startup w/ Vikas Bhambri

Sales Hacker

I ended up becoming a consultant managing and implementing call center CRM software for clients like Bank of America, UPS, and Eckerd Drugs. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. This week on the Sales Hacker podcast, we talk to Vikas Bhambri , SVP of Global Sales and Customer Experience at Kustomer. Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience.