Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]
Allego
APRIL 30, 2019
The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. He noted than when sales reps are asked to record practice sessions on video, they rehearse their presentations an average of ten times before submitting a video for review.
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