NAICS Code Directory for Sales and Marketing Teams


For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 3254 Pharmaceutical & Medicine Manufacturing. 53 Real Estate & Leasing.

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. And they don’t publish press releases proclaiming strategic expansions into a new sales territory, and they need new headcount to work that new territory. For savvy sales and marketing professionals, these are selling opportunities as well. In B2B sales, it’s time.


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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

Author: Erroin Martin, Vice President of Sales at Conversica “These are the new leads. And the way they operate in real life. If you’re in sales then you have likely seen “Glengarry Glen Ross.” Alec Baldwin’s iconic turn as a fire-breathing sales manager delivers the most anti-motivating motivational sales speech in movie history. In other words, tasks tailor-made for an AI sales assistant.

Leads 163

What is the Best Commission Strategy to Motivate Sales Reps?


That’s putting it very simply, but a smart sales operations leader will recognize this dilemma instantly. The company (the Principal) wants profits, but the sales rep (the Agent) wants an income. Variables in Sales Commission Strategies. As sales operations leaders also know, creating the right sales commission strategy can be a complex endeavor. Or, keep reading for more sales plan ideas. Choosing the Right Sales Commission Strategy.

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” Real estate: 42%.

How I prevented a million car accidents. (Well, maybe.)


I had hitched a ride with one of our sales guys and he'd teed up an endless series of conference calls for the trip. Then we got out in the real world. And the way we learned was by bringing actual expertise into the company in the form of what I call an ambassador--someone from inside the world we were trying to enter; people who have real knowledge and real connections who can essentially bring you to those places intellectually and emotionally.