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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

Author: Erroin Martin, Vice President of Sales at Conversica “These are the new leads. And the way they operate in real life. If you’re in sales then you have likely seen “Glengarry Glen Ross.” In other words, tasks tailor-made for an AI sales assistant. These are the Glengarry leads. And why is that?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Drugs (Pharmaceutical): 14.10%. Diversified: 12.18%.

Margin 103
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. If you sell software that measures marketing metrics, this is exactly the kind of insider knowledge you’re looking for.

Company 156
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Software: 28%. Real estate: 42%. What is the average email open rate for computer software companies?

Industry 138
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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What Is a Consulting Firm & What Does (or Can) It Do?

Hubspot Sales

Engineering consultants are experts in planning, designing, and ultimately constructing different types of infrastructure and projects for both public and private clients, including governments, real estate developers, and construction firms. Healthcare consulting firm.