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Boosting the Impact and ROI of EVERY Appearance

Pipeliner

In this Expert Insight Interview, Wanda Toro Turini discusses her invention — Ketch, and how to boost the impact and the ROI of every appearance. Prior to being an entrepreneur, Wanda was involved in sales and marketing in the pharmaceutical industry for a long time. Why Ketch is a useful tool. He is CSMO at Pipeliner CRM.

ROI 52
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The Hidden ROI of Sales Training

Allego

Second in a series of posts about the ROI of sales training. We need to close the gap between the tremendous value sales training teams deliver, and the persistent perception that sales training sucks. We must also more rigorously assess the business value that sales training creates. None that I know.

ROI 59
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. When you understand the types of events that precede spending, you can look for them in the future. FinancialServices.

Company 156
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Juuust right incentives

Sales and Marketing Management

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Example : A national discount clothing retailer decided to recognize top sales associates by giving them a 2-liter bottle of soda at their monthly team meeting.

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Juuust right incentives

Sales and Marketing Management

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Example : A national discount clothing retailer decided to recognize top sales associates by giving them a 2-liter bottle of soda at their monthly team meeting.

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Gartner Interview: Top 3 Challenges for Sales Enablement Technology Selection

The ROI Guy

Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Drugs (Pharmaceutical): 14.10%. Diversified: 12.18%.

Margin 101