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14 Data and Business Analytics Leaders to Watch

Zoominfo

He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Previously he was Vice President of Data Technology at Salesforce, as well as Senior Director of Data Warehousing and Business Intelligence at Capital One Financial. Follow Matt on Twitter. Sebastien Lefebvre, Alexion.

Analytics 246
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4 new ways to engage your sales force

Sales and Marketing Management

Your salesforce is diverse, but. Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm in revamping its sales incentive trips. Are you really going to have a different incentive for the 26-year-old white female than the one for the 45-year-old Asian male? Stop chasing unicorns. The 4-Drive Model.

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Is Your Pharmaceutical Sales Team Ready to Execute?

Steven Rosen

The pharmaceutical industry has been far less impacted by the pandemic than most other industries. I have been in the industry and have led salesforces and coached and mentored sales executives over the last 30 years. The post Is Your Pharmaceutical Sales Team Ready to Execute? 3 Steps to Flawless Sales Execution.

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5 Steps for a Winning Virtual Product Launch

Allego

In her interview, podcast host Mark Magnacca, Allego President and Co-Founder, discussed the ways training techniques have evolved to accommodate virtual product launch , remote sales pitches, and issues facing pharmaceutical companies during the pandemic. Here are five takeaways from that conversation. #1 Don’t overthink it.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Previously he was Vice President of Data Technology at Salesforce, as well as Senior Director of Data Warehousing and Business Intelligence at Capital One Financial. Follow Matt on Twitter 6.Sebastien

Analytics 100
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Gartner Interview: Top 3 Challenges for Sales Enablement Technology Selection

The ROI Guy

Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda.

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

You should know what a CIO at a Pharmaceutical company cares about and which case studies to mention to him/her vs. the CIO of a Retail Company or a VP of Application Development at a Manufacturing company – they all have different priorities and needs and you need to be talking about all of those specifically. HS: Of course.