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A Forthcoming Shift of Pharmaceutical Sales Compensation Plans?

OpenSymmetry

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

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A Forthcoming Shift of Pharmaceutical Sales Compensation Plans?

OpenSymmetry

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

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Key metrics can help gauge progress

Sales and Marketing Management

Emotional – stress polls and energy audits, mental health-related claims, absenteeism rates, employee assistance programs usage rates, pharmaceutical usage. Career – engagement survey results, turnover rates, employee referrals, number of employees taking advantage of professional development opportunities, rate of internal promotions.

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Winning the Social Media Engagement Contest

The ROI Guy

In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity.

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For a Client Base Built on Relationships, Social Selling Unlocks Doors

Sales 2.0

Here’s one example: we do a lot of work in licensing and joint ventures for biotech and pharmaceutical companies, so we’re always looking to connect with business development people in life sciences. Tools Social Media' The tool I use most is LinkedIn, which I think of as a roadmap to our professional relationships.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

For example, suppose posting social media content at a particular time used to generate 20,000 engagements, but now you barely get 1,000; in that case, descriptive analysis recognizes this drastic change and tries to figure out why this is the case. SEMrush is great for social media marketing and other marketing channels.

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Do You Model What You Preach?

Smooth Sale

On a similar level, the tweet in question is about Pharmaceutical Reps who reward their clientele with reward cards. But a gift card for multiple donuts from pharmaceutical representatives almost represents a lack of ethics. One might wonder if the pharmaceutical reps are seeking ways to make more sales via a gift of a heart attack.