article thumbnail

The Building Blocks of Sales Enablement – Mike Kunkle

The Pipeline

There has been no shortage of new sales related books during COVID, the usual mixed bag, with scale. But one stands out, The Building Blocks of Sales Enablement , by Mike Kunkle. Not only because of the author, Mr. Kunkle and the subject, sales enablement, but because way Mike approaches the subject. Big Messages

article thumbnail

Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. I hope you find it beneficial.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Sales Enablement Professionals Need Selling Experience?

Partners in Excellence

A reader wrote me, “Dave do you think sales enablement professionals need selling experience?” ” It’s a follow on to many of the discussions about “Do sales managers need sales experience?” And as to, sales managers and sales enablement people–I think you know the answer.

article thumbnail

Now’s the Time to Modernize Your Sales Enablement. Here’s Why

Allego

Competition is greater than ever, buyers are cautious, your industry is constantly changing, and sales managers have little time to ensure their reps get the coaching they need. Leading sales organizations recognize the power of automation and are adopting technology to help both their sales managers and their sales reps.

article thumbnail

8 Sales Enablement Predictions for 2018

Sales and Marketing Management

Donning the analyst hat I wore in my previous role – and also pulling from experiences I have with our sales team and customers every day – here are my sales enablement and readiness predictions for 2018: 1. Sales teams better adapt to millennial "movers". Management-augmenting technology. Back-to-basics approach.

article thumbnail

How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

article thumbnail

3 sales enablement myths debunked for senior executives

Showpad

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Myth #1: Sales enablement only adds more layers to and complicates tasks previously accomplished elsewhere.