No More Cold Calling

NOVEMBER 8, 2021

It was a pandemic, and businesses were struggling with managing remote sales teams and “pivoting” their focus to survive. Many think we should wait until we sign a deal, others think when the client implements, and yet others feel they can’t ask until the client sees an ROI. Now I know why, because I’ve been guilty of it myself.

Referrals 227

Referrals Customer Revelation Networking 227

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In other words, opportunity management—tracking and nurturing potential sales—is a foundational cornerstone for improving Sales ROI. Interested in learning more about CRM for manufacturers?

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

Sales and Marketing Management

DECEMBER 2, 2020

Virtual events started out of necessity, but are here to stay because of ROI and accessibility. That means lower cost for more people and a higher ROI. Looking ahead, those organizations pivoting funds away from marketing will ultimately endure longer-term impacts.

Marketing 176

Marketing ROI Pivotal Travel 176

SBI Growth

JUNE 17, 2021

Businesses that pivoted their Go-to-Market strategy to changing customer demands thrived while laggards were left behind waiting for the dust to settle. Digital Sales Transformation Has Accelerated: There is no debate that COVID-19 accelerated the digital transformation in the B2B world.

Pivotal 227

Pivotal B2B Strategy Marketing 227

Allego

APRIL 2, 2024

When economic times get tough, some companies pivot really hard to the right. If that doesn’t work, then they pivot all the way over to the left. When economic times get tough, some companies pivot really hard to the right. If that doesn’t work, then they pivot all the way over to the left. And that doesn’t work.

Trends 62

Trends Revenue Pivotal Vendor 62

Sales and Marketing Management

SEPTEMBER 7, 2020

Yes, speed can be important, but rapid, erratic pivoting can lead to confusing messaging and conflicting verbiage. They are often meaningless, inflated numbers that tell you little about your campaign’s ROI. Avoid zeroing in on anything that doesn’t provide an acceptable ROI.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

SBI Growth

APRIL 1, 2020

And while you need to remain agile as the crisis unfolds to determine how to best pivot, there is a very important measure. You are staring into the abyss. Fear, uncertainty, and doubt about your marketing strategy occupy your mind.

Pivotal 224

Pivotal Customer Strategy Marketing 224

Sales and Marketing Management

OCTOBER 23, 2020

Author: Jennifer Tomlinson and Olivia Hardy Proposals have always played a pivotal role in the sales process, but today they are more important than ever. Describe the ROI customers can expect from working with your company. It should appear just as a sales rep would at an in-person meeting: clean, composed, organized, and smiling.

Proposal 177

Proposal How To ROI Case Study 177

SBI

OCTOBER 27, 2020

When asked by Forrester, 74% of buyers say they want sellers to not present a canned pitch, but pivot presentations / meetings to discuss what the buyer wants to talk about. The buyer designs their own story, and the seller quickly pivots to the right educational graphics, insights and recommendation guidance.

ROI 108

ROI Pivotal Buyer Proposal 108

Nutshell

APRIL 3, 2024

The real-time data can help you understand your ROI on marketing investments and pivot your efforts where necessary. Whether you run campaigns on Facebook, LinkedIn, or via email marketing , a good marketing tool will enable you to quickly release campaigns and analyze the performance of your ads across multiple sites.

Software 71

Software Software Scale Analytics 71

Lead411

FEBRUARY 8, 2024

When a prospect raises an objection, acknowledge their concerns and then pivot the conversation to highlight how your product or service addresses those concerns. For example, if the objection is about pricing, emphasize the return on investment (ROI) and long-term benefits of your solution.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Janek Performance Group

MARCH 26, 2024

Here are some key areas where buyer personas play a pivotal role: Lead generation Customer experience Content creation Sales enablement Marketing ROI Design targeted lead generation campaigns that speak directly to the concerns and objectives of your buyer personas.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

The Pipeline

FEBRUARY 20, 2018

To be clear, this was not an either-or proposition; it was a reminder that the human element plays a pivotal role in success. Reps get this, just look at all the time they spend talking ROI to their buyers, every time, all the time. But when you look at the performance of many reps, it is easy to understand the allure of technology.

Objections 258

Objections ROI Pivotal Call-back 258

Pipeliner

FEBRUARY 8, 2024

Which centered on the pivotal ways business owners can increase capital and passive income. Expense Monitoring and ROI Evaluation During our conversation, we touched on the importance of keeping a close eye on business expenses and the returns on marketing investments.

Outsourcing Services 64

Outsourcing Services Video Face-to-face Pivotal 64

SocialSellinator

AUGUST 10, 2023

Personalized marketing, AI-driven insights, and automation tools started shaping campaigns, ensuring better ROI and audience engagement. Thus, they prioritize rapid testing and iteration, quickly pivoting based on real-time feedback and results. At the heart of SEO lies the desire to create a seamless customer experience.

Paid Content 84

Paid Content Webinar Metrics Strategy Marketing 84

Chorus.ai

MAY 28, 2020

Pivot your value to match the CFOs priorities As CFOs join calls at an alarming rate - 91% above pre-COVID levels! Any investment they do better be able to prove demonstrable ROI.” ROI calculators are in vogue again. Jon is realistic about the value of an ROI, and their limitations. pivot the entire value against that.”

Scale 71

Scale ROI Pivotal Distribution 71

Sales and Marketing Management

FEBRUARY 8, 2021

Event organizers swiftly pivoted. The KPIs and ROI of the virtual events that we sponsored were embarrassingly low. We give event organizations credit for trying to pivot to virtual, but none could recreate the energy, enthusiasm and engagement of a live event. Why did these virtual events fail for sponsors?

Trade Show 136

Trade Show Segment Pivotal Conference 136

BuzzBoard

MARCH 8, 2024

How to Set Effective Digital Marketing Goals for Your Small Business Creating effective digital marketing objectives is a pivotal initial step to executing a successful strategy for small-scale businesses. Creating a marketing funnel is pivotal to this strategy. First, identify your business goals.

Small Business 52

Small Business Small Business Course Top of Funnel 52

Crunchbase

MAY 20, 2022

Adopting the right technology and tools is pivotal to achieving the success you want from your sales team. The post Sales Enablement 101: How to Boost Your Team’s ROI Right Now appeared first on Crunchbase. Sales enablement is an essential element of the modern sales team. Learn More.

Sales Enablement 52

Sales Enablement ROI How To Distribution 52

Sales Hacker

MAY 15, 2023

Even though our company is scaling quickly and getting close to the point of full capacity, it’s not the right time to hire salespeople — because a pivot to something more sustainable could be in the works. Pivot quickly When you’re in charge of the sales process, you have full control over the technology and other business aspects.

Hiring 85

Hiring Outsourcing Services Pivotal Ideal Customer Profile 85

Sales and Marketing Management

OCTOBER 19, 2018

As a CMO, if you were handed an extra million dollars of budget, under the condition that you had to show the exact ROI and demonstrate how you generated that return – would you take it? As a result of sharing and collaborating on our data, we can quickly pivot and point our investments to what is most meaningful.

Analytics 221

Analytics Marketing Account Sales Qualified Lead 221

Sales Hacker

JUNE 16, 2022

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Q: How should demand gen orgs pivot in times like these? In order to do this you would look at a lot of different metrics — cost per lead (CPL), cost per SAL (CPSAL), ROI by each source — channel and partner. Ralph Barsi.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales and Marketing Management

OCTOBER 5, 2020

It’s crucial for brands to not only develop but also maintain strong relationships with the right people in their audience to ensure a good return on investment (ROI). And therefore affords marketers the flexibility to pivot messaging, positioning and value proposition in real time as our world continues to rapidly change.

Influencer 194

Influencer Marketing How To Face-to-face 194

BuzzBoard

JANUARY 5, 2024

How Generative AI Shapes up Text Message Marketing Generative AI, a subset of artificial intelligence, plays a pivotal role in the creation of hyper-personalized text messages. Text Message Marketing ROI Gains a Boost Hyper-personalization contributes to an enhanced return on investment (ROI) for text message marketing campaigns.

Scale 52

Scale Segment Promotion How To 52

Sales Hacker

AUGUST 26, 2022

The companies that emerge victorious from uncertain economic climates are those that made a key pivot at the right time and emerged successful. In order to be an outperformer in this downturn, your organization must make a pivot at the right time. The key to making the productivity pivot: Activity data.

Revenue 82

Revenue Data Pivotal Lead Rank 82

Highspot

OCTOBER 22, 2020

That’s a 353% ROI. Great onboarding programs can pivot quickly based on feedback and performance, but doing so requires an agile tool. Highspot now allows revenue leaders to land strategic initiatives by changing their teams’ behavior, driving consistent performance. A Repeatable Program.

Coaching 72

Coaching Training Conference ROI 72

Emissary

SEPTEMBER 20, 2022

For example, if reps need help configuring a deal or using an ROI tool, they want a brief video or reference document that addresses the specific questions they’re grappling with. Regardless of the plans you implement going forward, there’s no doubt that sales enablement will become more and more important to technology revenue teams in 2023.

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130

Allego

MARCH 26, 2024

The emphasis on managing the entire customer lifecycle represents a strategic pivot, ensuring a seamless and positive customer experience at every touchpoint. This approach aligns sales, marketing, customer success, and other revenue-generating functions towards common goals, driving holistic growth and maximizing ROI.

Sales Enablement 62

Sales Enablement Revenue Face-to-face Lead Rank 62

Highspot

SEPTEMBER 22, 2022

Understanding those business outcomes in the form of quantifiable ROI gives these teams a clear vision for continuous improvement as they look to increase investment in what works and pull back on the approaches that don’t. Announcing Engagement Genomics.

Buyer 52

Buyer SalesForce Lead Rank ROI 52

BuzzBoard

FEBRUARY 23, 2024

Strategies that transcend traditional advertising not only distinguish your agency but also help enhance your clients’ return on investment (ROI). Being proactive in adapting digital trends and harnessing the right marketing strategies can enable businesses to penetrate untapped markets, foster growth and generate immense ROI.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Crunchbase

AUGUST 27, 2020

These professionals may not usually be part of your cycle, so ensure your teams are prepared to speak to them and understand the ROI and financial aspects of your solution.

Cancellation 108

Cancellation Face-to-face Pivotal Cold Calling 108

DiscoverOrg Sales

MARCH 8, 2017

The low-cost initial investment will help deliver an astronomical ROI. Bargain contact lists do costly damage to your email campaigns, make pivoting when contacts leave near impossible, and force you to do plenty of extra work. In fact, we see some pretty bold promises made by bargain contact lists. Garbage in, garbage out.

Campaigns 235

Campaigns Email Marketing Top of Funnel Sales Qualified Lead 235

BuzzBoard

NOVEMBER 22, 2023

In this digitally dominant landscape, the need for tailored, need-centric content becomes pivotal. For instance, the content that resonates with a CFO might revolve around ROI and cost-efficiency, while a CMO might be more inclined towards content highlighting brand impact and market trends.

B2B 105

B2B Strategy Demographics Social Media 105

SBI Growth

JUNE 19, 2013

Be agile - Learn quickly from your mistakes and pivot when necessary. Outline your budget in detail and the expected ROI on marketing spend. Develop content that delivers the right message, to the right person, at the right time, via the right channel. Execute your demand gen campaigns flawlessly. Describe your social media strategy.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

BuzzBoard

MARCH 14, 2024

In the current digital business landscape, an effective online presence is pivotal. Small businesses need to closely study their marketing budget and the potential ROI from the agency partnership or freelancer services. With this understanding, they can assess the particular services offered by agencies and freelancers.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

Highspot

MARCH 9, 2021

With businesses pivoting to virtual interactions, the digital landscape became more cluttered than ever. Product marketers were specifically challenged to convince buyers to purchase in 2020: 33% of product marketers report proving value/ROI as their biggest challenge as a result of COVID-19. What Challenges Do Content Marketers Face?

Webinar Metrics 59

Webinar Metrics Strategy Top of Funnel Marketing 59

Highspot

OCTOBER 30, 2023

In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. Besides sales enablement KPIs , sales productivity metrics help analyze the ROI from sales team activities, showcasing the efficiency of the sales team’s efforts.

Lead Rank 59

Lead Rank Lead Scoring Churn Top of Funnel 59