Sales and Marketing Management

SEPTEMBER 28, 2018

based market-sizing study done by InsideSales.com found that, of the 5.7 a big jump from just years before when they ran a similar study. The study also assessed the recall and retell-ability of the various conditions?—?both The study shows that salespeople need to get contacts beyond passive on their phone or web-based calls.

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

BuzzBoard

APRIL 15, 2024

Among various strategies employed, personalizing email campaigns proves pivotal. Studies indicate that personalized email campaigns generate higher open, click-through, and contract conversion rates, as opposed to traditional mass marketing. But why is personalization crucial for email marketing?

Campaigns 52

Campaigns Email Marketing Pivotal Segment 52

Lead411

FEBRUARY 8, 2024

When a prospect raises an objection, acknowledge their concerns and then pivot the conversation to highlight how your product or service addresses those concerns. Using Social Proof and Case Studies: Social proof can be a powerful tool for overcoming objections in sales calls.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Tenbound

AUGUST 1, 2023

Photo by Ildefonso Polo on Unsplash 5 Key Takeaways 5 Principles of the Lean Startup: Part 1: Vision Chapter 1: Startups Need Managing Chapter 2: Define Chapter 3: Learn Chapter 4: Experiment Part 2: Steer Chapter 5: Leap Chapter 6: Test Chapter 7: Measure Chapter 8: Pivot Part 3: Accelerate Chapter 9: Batch Chapter 10: Grow.

Pivotal 92

Pivotal Case Study Cold Calling Promotion 92

BuzzBoard

APRIL 15, 2024

The Impact of Email Efficiency in Acquiring Local Business Contracts In the constantly evolving digital marketing landscape, leveraging automation, particularly for email outreach, has become a pivotal tool in securing local business contracts. Here, we provide two persuasive case studies demonstrating this efficacy.

Pivotal 52

Pivotal Case Study Email Marketing Networking 52

BuzzBoard

MARCH 1, 2024

Studies indicate that most internet use now happens on mobile devices. In the context of local business marketing, a mobile-responsive website plays a pivotal role. We have seen this impact through a number of compelling case studies that underscore the critical role of a mobile-responsive website for local business clients.

Lead Rank 52

Lead Rank Lead Scoring Case Study Pivotal 52

Hubspot Sales

OCTOBER 18, 2023

Trust is pivotal in building and guiding a successful, growth-oriented team — don't skimp on human connection and alignment when it comes to the people you manage. Six months later, Brian called again to inform him that HubSpot had pivoted. Capture the hearts and minds of your team as a manager.

Hubspot 92

Hubspot Ideal Customer Profile Scale Distribution 92

Allego

JULY 23, 2021

In episode 27, Michael Antonorsi , Chief Joy Activator at Chuao Chocolatier, describes his journey from technology entrepreneur to chocolatier and how he pivoted to save his company from the brink of failure. After leaving a successful tech career in Venezuela, Michael moved his family to Paris to study culinary arts and on to San Diego.

Customer 127

Customer Pivotal Google Intent 127

BuzzBoard

FEBRUARY 8, 2024

Small businesses, a pivotal part of our economy, typically operate with slim marketing budgets. A study by HubSpot found that a staggering 54% of consumers want more video content from the businesses and brands they support. Hence, online video marketing can be a game-changer.

Video 52

Video Small Business Small Business Marketing 52

Sales and Marketing Management

APRIL 7, 2019

According to the International Journal of Applied Studies , the largest contributor to merger and acquisition failure is people – specifically, a lack of effective communication between them, and an inability to successfully traverse cultural differences. Says the study author, “…the employee must be pivotal.

Hiring 176

Hiring Pivotal Scale Journal 176

Janek Performance Group

APRIL 17, 2024

BDRs may struggle to pivot toward more inbound-focused strategies, such as content marketing or social selling. In general, they note: 75% of BDR organizations have grown or maintained their size. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

BuzzBoard

FEBRUARY 28, 2024

Instead, focus on educating them about the pivotal role digital marketing plays in business growth and revenue improvement. Digital marketing is a pivotal tool in strategizing for business growth, particularly for small businesses seeking an edge in today’s competitive market.

Small Business 52

Small Business Small Business Marketing Social Media 52

Close

MAY 5, 2020

COVID-19 has hit nearly every industry and has forced businesses to make radical shifts. We sit down with three customers in different industries to discuss how they’ve adapted to current times.

Pivotal 52

Pivotal Industry Case Study Customer 52

Sales Hacker

MAY 29, 2023

The idea is here to study the lifecycle of a lead from qualification to close (or loss). If so, study the recordings thoroughly. You can get this information by studying CRM deal links and speaking to the AEs you have worked with. While understanding and studying the pricing structure, forget about the pitch for a while.

Ideal Customer Profile 84

Ideal Customer Profile Sales Cycle Study Top of Funnel 84

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Next year is a pivotal year for Marketing Leaders. It’s surprising to see these results.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Sales and Marketing Management

FEBRUARY 8, 2021

Event organizers swiftly pivoted. We give event organizations credit for trying to pivot to virtual, but none could recreate the energy, enthusiasm and engagement of a live event. But we were able to pivot in real time, using the script and agenda to make real-time changes. It’s the “terrible too’s”?—?too

Trade Show 136

Trade Show Segment Pivotal Conference 136

Hubspot Sales

MARCH 31, 2020

Pivoting your sales strategy is a significant, difficult decision, but if your business needs new life, it might be the way to go. Those dismal numbers prompted Nike to reevaluate its sales strategy, and ultimately, inspired a pivot. It pivoted its sales efforts to keep pace with digital transformation and saw the results it needed.

Strategy 68

Strategy Pivotal Retail Consumer 68

Zoominfo

NOVEMBER 16, 2022

According to a McKinsey study , 70-80% of B2B decision-makers actually prefer digital self-service or remote connections with salespeople. And playbooks need to be scalable, with the ability to instantly customize and leverage data for targeting, segmentation, and content pivots.

Marketing 130

Marketing Scale Decision Maker Call-back 130

BuzzBoard

FEBRUARY 23, 2024

Acquiring a profound understanding of local market intricacies is pivotal. Successful Case Studies of Digital Marketing Agencies Approach Towards Small Businesses In our exploration of effective digital marketing strategies, it’s essential to recognize a critical component: the role digital marketing plays for small, local businesses.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

SMEI

JANUARY 5, 2024

Balancing with Professional Responsibilities: Juggling certification studies with your current job can be challenging but rewarding in the long run. This enhanced trust and credibility can be pivotal in establishing strong, long-lasting client relationships.

Marketing 94

Marketing Ideal Customer Profile Social Media Google Analytics 94

Crunchbase

APRIL 6, 2023

In a recent study of sales professionals, 67% reported that they are close to experiencing burnout. They took that information and pivoted their incentives program to reward sales reps based on how many in-person meetings they scheduled, which directly impacted their success rate. Why the disparity?

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Highspot

MAY 18, 2022

The very first office hour I ever went to in all my time in college was a pivotal moment in my life. He offered me a research position while I studied for my GREs. I went to continue my doctoral studies at the University of Nebraska. In college, I decided to minor in diversity studies, specifically Asian-American studies.

Microsoft 96

Microsoft Study Engineering Margin 96

BuzzBoard

FEBRUARY 8, 2024

Consequently, influencer marketing plays a pivotal role in boosting brand recognition among potential clients. These case studies amply illustrate the potency of influencer marketing in broadening brand awareness among small businesses. This sway comes largely because their followers see them as trustworthy and credible individuals.

Small Business 52

Small Business Small Business Influencer Marketing 52

BuzzBoard

APRIL 18, 2024

Role of a Digital Marketing Agency in Enhancing Trust and Credibility in Local Business Partnerships Digital marketing agencies play a pivotal role in fostering credibility with local business clients. Develop case studies, gather positive client testimonials, and have a strong online presence filled with positive reviews and useful feedback.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Hubspot Sales

FEBRUARY 9, 2021

She says, "Reps need to understand how those customers have had to pivot, what they’ve had to reprioritize, and then figure out what can be done to help them pick up the pieces.". Over-Reliance on Case Studies. HubSpot Senior Sales Manager Dan McAdam also offered some input — specifically about how sales reps leverage case studies.

Case Study 135

Case Study Cold Calling Hubspot Ideal Customer Profile 135

Janek Performance Group

MARCH 6, 2024

In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success. Consider the following from the LinkedIn/Forrester study : Sales teams that actively practice D&I have an average lead-to-conversion rate of 54 percent. This is compared to 26 percent for those that don’t.

Hiring 62

Hiring Demographics Lead Rank Lead Scoring 62

Zoominfo

NOVEMBER 4, 2018

As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. To support this approach, studies show 50% of “high-growth” organizations have developed sales technology stacks with 5 or more applications.

B2B 147

B2B Scale Buyer Persona How To 147

Pipeliner

OCTOBER 19, 2021

But aligning all internal sales processes to a relevant customer’s journey is pivotal for implementing a foundation for effective sales enablement. According to the Annual Sales Enablement Study, organizations that get this integration right make up only 19%, but they achieve much better results in comparison to the others.

Sales Enablement 98

Sales Enablement SalesForce Fashion Comparison 98

BuzzBoard

APRIL 9, 2024

ABM pivots on the concept of relationship marketing, which involves creating and nurturing long-term relationships with clients. A study reveals that successful ABM leans heavily on the intensity and depth of relationships between agencies and clients. This implies going beyond mere strategic client targeting.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Miller Heiman Group

JUNE 25, 2019

According to the new report “ All That Glitters Is Not Gold: 2019 World-Class Sales Practices Study ,” several indicators suggest a less-than-sparkling state of sales. As the study found, customer retention is down 3%, while seller attrition has reached 18% per year. In 2019, sales organizations can’t afford to be complacent.

Report 75

Report Revenue Forecasting Study 75

Highspot

AUGUST 13, 2020

The study found that sales enablement is a vital lever to help organizations increase win rates, improve customer satisfaction, and accelerate revenue. As life has gone more virtual, revenue teams must have the tools they need to make the pivot effectively. Post-sales Teams, the Secret to Customer Experience.

Revenue 69

Revenue Pivotal Sales Enablement Report 69

BuzzBoard

MARCH 14, 2024

In the current digital business landscape, an effective online presence is pivotal. Small businesses need to closely study their marketing budget and the potential ROI from the agency partnership or freelancer services. With this understanding, they can assess the particular services offered by agencies and freelancers.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

BuzzBoard

FEBRUARY 15, 2024

A study by McKinsey & Company indicated that using a conventional “one-size-fits-all” pricing strategy can backfire when selling to small business owners. Both examples illustrate how effective pricing strategies are pivotal to sales success. Discover how to adjust these strategies effectively on our blog.

Small Business 52

Small Business Small Business Strategy Lead Rank 52

BuzzBoard

JANUARY 19, 2024

Highlight how your digital marketing solutions can provide tangible benefits, using real-world examples or case studies. Optimize Your Agency’s Digital Presence to Support Efficient Lead Generation In the digital age, an agency’s online presence plays a pivotal role in lead generation.

Small Business 52

Small Business Small Business Sales Qualified Lead Lead Rank 52

Hubspot Sales

APRIL 5, 2021

Companies have made major pivots since the pandemic with fully remote teams, budget cuts, and at-home perks. From distilleries making disinfectant to pharmacies offering delivery services, the pandemic forced many businesses to pivot. Strong teams meet in person. And when consumers think a brand has a strong purpose, they are 4.5

Pivotal 85

Pivotal Sage Energy Strategy 85

Repsly

NOVEMBER 4, 2021

Have any Sales or Marketing business leaders wanted to pivot their strategies and teams but felt limited to what their tools allowed today? Has the last 18 months had your team feeling like your current visibility and control over your company’s retail execution is limited? Inflexible? If so, you are certainly not alone.

Industry 62

Industry Retail Pivotal Tools 62

Highspot

JULY 29, 2022

It was a slight pivot to me, but I realized I really enjoyed it. As we start to see more academic study on the enablement and sales practice, data is going to inform our best practices as we go forward. Because once you get this thing rolling, it’s going to be really, really hard to pivot to a new platform.

Pivotal 52

Pivotal Airlines Travel Hotels 52