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Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

According to Content Marketing Institute’s “Creating Content for Sales Enablement” survey , 57% of respondents, including marketing leaders and content creators, said marketing and sales rarely or never collaborate on how to assess content effectiveness.

Pivotal 117
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Pandemic selling by the numbers

Sales and Marketing Management

Author: Paul Nolan Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to the COVID-19 pandemic, while 56% have pivoted to a new business model to survive. Pivoting in the pandemic. Adding ecommerce. What will get them through.

Pivotal 177
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3 Ways to pivot Customer Retention Pain into Business Success

Babette Ten Haken

However, the first step in pivoting customer retention pain into business success is a function of how you “see” customer retention. After all, clients are not anxiously waiting for the latest CX survey to show up on their mobile device. Your first pivot? CX surveys do not stick close to the customer, you do.

Pivotal 65
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Allego WFH Survey Reveals What Employers are Getting Right (and Wrong) During the Pandemic

Allego

Allego commissioned two surveys, each with more than 400 respondents. The first survey sampled employees who primarily work in offices but were required to work remotely starting in March 2020. Our research surfaced six key findings from a survey of over 800 respondents. Understanding Both Sides of WFH. Learn More.

Survey 77
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling.

Trends 156
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Relatively speaking, yes, with 76% of those who hosted virtual events during the pandemic reporting that they were at least somewhat effective, according to results from ZoomInfo’s survey. But there are some caveats to consider.

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Sales Talk for CEOs: The Easiest Way to Get More Business with Barry Trailer (S5Ep5)

Alice Heiman

Barry’s revealing Sales Performance Scorecard survey shows just 53% of reps hitting or surpassing their quotas, signifying a pressing need to revamp strategies. Interestingly, the survey suggests a direct link: the stronger the processes and relationships, the better the sales performance.