The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
However, the report does note a downward trend in support: Quota attainment has been holding steady between 81 to 90%. In addition, BDRs relay customer feedback and market trends to internal teams. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion.
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