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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). We then loop in your closers when the lead is hot, keeping their focus on directly generating revenue.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Building a lead-to-revenue process that results in real revenue transformation requires more than temporary remedies. Did you hit your sales goals? If you did, have you been able to sustain performance? It requires a willingness to look past the symptoms and assess your lead-to-revenue process start-to-finish.

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Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

He was honestly provocative because he shared a new perspective and unique remedy. Provoke an Action. I did not link back to my content; rather, I quoted my expert’s best sound byte.

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Never De-Value the Importance of Post Sale Follow Up

Jonathan Farrington

If there is a problem, the earlier you know about it the sooner you can remedy it. This helps to flush out problems and manages the customer’s expectations so they feel they are genuinely being looked after. Resolve any complaints quickly and to the customer’s satisfaction.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. ’—they don’t have an answer because they’ve never thought about it.” Inbound vs. Outbound Marketing.