article thumbnail

Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss.

article thumbnail

The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Did you hit your sales goals?

Lead Rank 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Provoke an Action.

article thumbnail

Never De-Value the Importance of Post Sale Follow Up

Jonathan Farrington

Phase 2 can be a potentially vulnerable time for a sales person, because without the benefit of an established track record, and in the face of possible problems, no matter how minor, this is the time when most newly acquired customers are apt to change their mind. Want to feel convinced that they have made the right decision.

article thumbnail

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Your photos from your annual customer meeting can be slides on Flickr. ’—they don’t have an answer because they’ve never thought about it.”