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Good Reads for B2B Sales - Selling at Every Level

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. A successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. Are You Paying Enough Attention To Your Sales Teams? Via Funnelholic.

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Use This Tool to Calculate Lead to Revenue

Pointclear

PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.

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PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

Pointclear

A Move Toward Customer Retention. She said she’s seeing a renewed focus on customer retention. Below are some salient takeouts from our conversation, which can be viewed in its entirety here. Click to start video at this point — I asked Ardath what changes she has seen in sales and marketing this year.

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Sales Success - The Perfect Formula from Jonathan Farrington

Pointclear

DM: I know customer retention is something near and dear to you. One of my favorite things to ask them is their level of customer retention. I ask what their rate of retention is and if I called their clients what would they tell me about the company. That’s a no brainer to me. What are your thoughts around that?

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

Ruth Stevens , who is an expert in customer acquisition and retention. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions. Today''s guest blogger is Ruth P.