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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

Pointclear

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? The Five Greatest Inhibitors to Sales Effectiveness.

B2B 174
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The Slippery Slope Called Sales Enablement

Jonathan Farrington

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

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Day 2 Twitter Recap-Sales and Marketing 2.0 Conference-Part 1

Fill the Funnel

Best Sales 2.0 Best Sales Enablement Program – Big Machines. Best Sales Lead Management Program – Unisfair. Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Best Sales & Marketing 2.0 Management – Brainshark. Solution - Marketo.

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3 Tips to Turn Noise Into Value

Pointclear

Kurt is the executive vice president of sales enablement and marketing for SAVO , the market leader in sales enablement. With more than 15 years of experience across sales, marketing, solution strategy and business development, he helps clients develop their strategic vision for sales enablement and close more deals.'

Lead Rank 180
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What Does “Full Funnel Marketing” Really Mean?

Pointclear

It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals. What pushback have marketers had to the idea of working the entire funnel?

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Should Marketing Be Held to the Same Quota Standards as Sales?

Pointclear

What if, to be counted, we make marketing as accountable as Sales with similar metrics? It''s not just sales enablement; it''s also marketing enablement. Should we simply, for example, measure the accounts closed, the sales that result pre vs. post, the incremental revenue achieved, the ROI for each sales stat?

Quota 201
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PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

Pointclear

He named several, including the need for unity between a company’s go-to-market strategy and its sales strategy. But perhaps the most overlooked step, he said, is having a highly placed executive within the company who is driving a focus on sales enablement and productivity.