PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
Pointclear
AUGUST 30, 2012
Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. He again mentions Box and Zendesk that are creating essentially consumerized enterprise software by first building an install base of individual users, and then bringing in the sales team. These companies are figuring out how to go sell.
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