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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive more revenue through effective prospect development.

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. Does your firm have the capacity and expertise to develop targeted content for different buyer personas at different stages of the sales funnel?

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Q&A With Dave Stein and Steve Andersen

Pointclear

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers.

Lead Rank 133
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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266
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Top sales blogs all sales managers need to follow

PandaDoc

Sales Gravy is the most visited sales specific website and the destination sales training resource for sales professionals across the globe. Join over 50,000 subscribers on getting the latest insights on market trends, tools, and sales hiring as well as free resources including studies, templates, and eBooks. Sandler Training.