Pointclear

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Pointclear

JULY 23, 2013

If you don’t have a marketing automation tool, get one. You can see a list here : on the SLMA Software Review. Suddenly you will hear back from them that the quality has improved, and sales will improve. The cost is pocket change. How to qualify them? Make sure it can put inquirers into a nurture cycle.

Sales Qualified Lead 206

Sales Qualified Lead NetSuite Leads360 Leads 206

Pointclear

AUGUST 21, 2012

Sales Lead Management is a process that entails departmental teamwork, with the proper tools and leadership. In companies that have a lack of sales lead follow-up, they often buy CRM software products to shore up areas of non-compliance, which accomplishes very little. All marketing lead generation programs will be measured for ROI.

Marketing 168

Marketing ROI Follow-up Lead Generation 168

Pointclear

AUGUST 22, 2011

Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Second, when it comes to automation, defining the process will help make selecting a marketing automation tool easier because you’ll now have process requirements which will guide the technology selection.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

OCTOBER 9, 2013

“Marketing automation in the hands of a fool is still a fool’s tool.”. There are also so many automated software programs out there that marketing, especially, has become confusing for the average marketer.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

OCTOBER 18, 2011

Lead Generation: Short term, an 18 month window, very measurable, and requires cooperation from salespeople, management and indispensible tools: CRM and Marketing Automation software. No direct sales cooperation necessary. Lead Management Rules: A one page list of rules holding both departments accountable to each other.

Sales Qualified Lead 187

Sales Qualified Lead Forecasting Lead Generation Cold Calling 187

Pointclear

MAY 2, 2011

Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. With the tools and money at their disposal, they work harder and longer than ever before. 2011 @Copyright Smart Selling Tools And they’re headed for your trees!

Harvest 150

Harvest Vendor ACT Meeting 150

Pointclear

MAY 30, 2012

Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. Widespread Use of Outbound Marketing Among Software Providers.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

MARCH 2, 2011

Because someone who sells social media buzz monitoring software says so? Publishing useful, relevant tools that get customers to ask questions that you can answer (and connect to products). As David Ogilvy himself reminded marketers decades ago “we sell or else!” And who said you cannot use LinkedIn to generate sales leads?

Social Media 165

Social Media Media Top of Funnel Hiring 165

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening. Trip is also an author, a speaker, and a blogger.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

MARCH 22, 2011

Last year I was looking for forms software to support CustomerThink. And what do you know, just recently an industry colleague asked me for advice on similar tools, and I was only too happy to share my buying experience privately. OK, this a consumer example. How does it relate to B2B marketing? As I reported in my "Customer 2.0"

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

MAY 10, 2012

It’s a very impressive tool.” It’s going to be interesting to see what they do with this venerable tool to advance it.” And they’re putting these primarily in the hands of salespeople. It’s a dramatic way to show the image of their CEO actually talking about and explaining products.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

It’s a very impressive tool.” It’s going to be interesting to see what they do with this venerable tool to advance it.” And they’re putting these primarily in the hands of salespeople. It’s a dramatic way to show the image of their CEO actually talking about and explaining products.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

SEPTEMBER 19, 2011

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). Even with these two great tools the sales person makes a choice every day to support the entire structure of the organization by simply taking this one action: following up on every sales lead.

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

MAY 5, 2015

Give your sales team the tools to make personal connections and intensify relationships on their own. Marketers will use technology and tools to further personalize nurturing emails. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. Personal nurturing.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

JUNE 15, 2018

Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. It’s not a sales-only process, and it’s not a marketing-only process.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

PandaDoc

SEPTEMBER 2, 2020

brings you written content, video, slideshares and infographics, e-publications and even free tools. Join over 50,000 subscribers on getting the latest insights on market trends, tools, and sales hiring as well as free resources including studies, templates, and eBooks. Smart Selling Tools. Partners in Excellence Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98