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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But studies show that people should be making eye contact 60 to 70 percent of the time to create a sense of emotional connection. Even in Sales 2.0,

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What is Inside Sales (And Why Do You Need It?)

DialSource

According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50. Bottom line : It’s time to invest in strategies, tools, and resources that expand your capabilities as an inside sales team.

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Identifying the Perfect Leader – Do You Report To One?

Jonathan Farrington

. Let me begin today’s post by saying that in my opinion, the perfect leader has yet to be born – and I have studied most of the significant leaders in history. I also took on my first “leadership” role at the tender age of eight, so you can assume that “leading from the front” has been a major feature of my commercial life.

Report 51
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The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233
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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

” He was surprised to find in a recent benchmark study of 1,900 companies that 65% of responding companies still don’t have agreement on that meaning. He comments, “It’s like they’re conforming their process to fit the tool—instead of buying the tools to support their process.

Lead Gen 145
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

It’s a very impressive tool.” Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. And you can show demos.

CRM 178