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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? I would never say those words to a prospect or customer. It’s way too long and prospects get aggravated. What is it?

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Uncover Compelling Prospect Motivators to Get the “Yes”

SalesProInsider

It’s about how well you can close or minimize that gap between what your prospect has and what they need. What’s more impactful is the gap that positions the most value. What are the rewards or the benefits for your prospects in moving ahead with your product or service? How could they help your prospects?

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“Why I’m So Interested In Selling,” Jill Konrath

Partners in Excellence

I learned how to get prospective customers to ask me how soon they could get my product/service. As a result, I’d get promoted, moved into specialist positions or new market segments. I soon as I figured anything out, I’d put together a small workshop on the topic. I even switched companies because I wanted a new challenge.

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How To Build A Prospect List

Women Sales Pros

3 Strategies To Build A Better List Get prospecting right and the rest of the sales process will take care of itself. It’s true – There’s very little that can positive impact the sale more than prospecting. Prospecting is crucial to the success of your overall sales process. Can it really be that easy? Well yes and no.

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How to Warm Up Your Leads Without Being Annoying

Autoklose

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. Recommend a Connection for an Open Position 3. Invite your prospects to such an event by listing the benefits they can get if they decide to join.