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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. Fill the top of the sales funnel with more leads that are higher quality. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret.

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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. Did you know that my keynotes and workshops are tailor-made for the professional peacocks in your life? is available on Amazon.com.

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The Key to Supercharging Annual Performance Reviews

Steven Rosen

APR is a time-consuming process for the sales leadership team. To supercharge your leaders, sales executives can leverage the annual performance review to focus on and invest in creating robust leadership development plans. Creating Powerful Development Plans It’s the annual performance review (APR) time again.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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The Missing Key Element to Sales Success

Sales and Marketing Management

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. What would you include?

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