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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. To all of you product marketers out there, you totally understand this situation!

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The Key to Supercharging Annual Performance Reviews

Steven Rosen

Based on my experience, you can provide your sales managers with workshops, online training, and leadership books. Developing strong development plans for your frontline sales managers will set an example for your sales managers to do the same with their salespeople.

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The Complete Guide to Business Acumen Training

Hubspot Sales

Business acumen training can help your team build this tool kit. In this article, we’ll explore the fundamentals of business acumen training. That includes who should participate in this training, the benefits of these programs, and the different types of courses available. The Benefits of Business Acumen Training.

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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Did you know that my keynotes and workshops are tailor-made for the professional peacocks in your life? In their training to be empathetic and relational, often these sales people push the personal connection envelope and downplay their own intelligence. The post Do Our Professional Labels create Positive Customer Experiences?

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Active Listening Exercise for Your Next Sales Training Event

criteria for success

Looking for the perfect active listening exercise for your next sales training event? Here at CFS, we are big believers in group training activities. The active listening exercise shared below puts salespeople directly in the position of their buyers. Active listening is a great exercise for sales training events and workshops.