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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. To all of you product marketers out there, you totally understand this situation!

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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Did you know that my keynotes and workshops are tailor-made for the professional peacocks in your life? To create positive customer experiences with clients and colleagues, move past the biases generated by the professional labels game. The post Do Our Professional Labels create Positive Customer Experiences?

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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The Key to Supercharging Annual Performance Reviews

Steven Rosen

Based on my experience, you can provide your sales managers with workshops, online training, and leadership books. Developing strong development plans for your frontline sales managers will set an example for your sales managers to do the same with their salespeople.

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Powerful Product Positioning: Follow These Three Rules

Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Adhere to these three guidelines and marketing and selling value will be a lot easier.