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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Luckily, most vendors offer training as a part of your original investment.

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Luckily, most vendors offer training as a part of your original investment.

Marketing 113