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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

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Are We Storytelling compelling Customer Retention Experiences?

Babette Ten Haken

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Some of our truly best stories about creating compelling customer retention experiences thus remain untold. Yet, the further down the sales cycle we go, these are the stories our prospective clients truly want to hear.

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Will Customers evaluate Your Storytelling Credibility?

Babette Ten Haken

Yet, each time she either sent that story to current or prospective clients, or told that story to them herself, she fell short of being convincing. And even outsourced and curated customer stories can sound too good to be true to current and prospective clients. Compelling storytelling fuels customer retention. Well, will you?

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Crush Your Goals: Five Tips for Enterprise B2B Account Executives at Quarter Start

MEDDIC

More prospect feedback : Gather feedback from lost clients. Consider the potential for upselling, cross-selling, and long-term customer retention for recurring revenue streams. If you have been to MEDDIC Academy workshops, you know a lot more of these “asks.” What exact pain were they addressing? Why did you lose?

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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

Act!

A CRM platform can also help you track changes in the behavior of existing customers and prospects. Also, you could launch a range of paid online workshops for people who want more in-depth insights. Conduct online surveys, social media polls, and customer interviews to dig deeper into their changing expectations and needs.

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Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect’s organization. Tito shares what those conversations with prospects look like.

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Boosting Sales Performance: Unearthing the Potential of Women in Sales with Lauren Bailey

Sales Hacker

The episode wraps up with a light-hearted discussion about the prospect of men joining initiatives traditionally designed for women, underlining the importance of inclusivity in all professional development programs. The conversation also explores imposter syndrome, a common occurrence among sales professionals, and ways to overcome it.