Janek Performance Group

MARCH 16, 2022

What do top-performing sales teams do better than under-performing sales teams? They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Leads 62

Zoominfo

JUNE 10, 2018

Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Put yourself on their team.

Objections 239

Objections Case Study Face-to-face Study 239

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. The Benefits of Creating Customer Profiles. Identify your best customers.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

PandaDoc

APRIL 24, 2023

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. Your sales team should be able to instantly access the right content from anywhere and at any time.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Zoominfo

JULY 12, 2022

This deprives sales teams of a cohesive view of individuals and behaviors within target accounts. Long sales cycles and decreased revenue. A good rule of thumb in sales is that you have five minutes to capitalize on a qualified lead. The result? Reduced speed-to-lead Customers lose interest quickly. The results?

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

HeavyHitter Sales

JULY 1, 2011

Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors. Sales Career Advice.

Study 163

Study Lead Rank Lead Scoring Penetration 163

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. By the end, you should have a clear roadmap for reaching your or your company’s sales goals. What Is SaaS Sales?

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Bigtincan

NOVEMBER 18, 2021

Now that we’ve briefly covered the seven factors of sales training, let’s dive deeper into each one of the sales techniques and how you can use software to satisfy them. Then they may have a sales call in June with a prospect that has an objection that was specifically mentioned in the training video they watched back in March.

Software 59

Software Software Retention Call-back 59

Gong.io

NOVEMBER 7, 2022

In this article, we’ll explain complex sales and how they differ from traditional sales. We’ll also describe each stage of the complex sales cycle and provide actionable insights for them. What is a complex sale? . One of the main distinctions of a complex sale is you have to convince multiple stakeholders.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Vengreso

JANUARY 28, 2022

Sales engagement is all about connecting with your potential customer or prospects to build a relationship and hopefully move them closer to wanting to buy from you. These days, a lot of sales engagement happens through social media, as more and more of your target audience is using social platforms in their everyday lives.

Examples 123

Examples Strategy Lead Rank Lead Scoring 123

Hubspot Sales

SEPTEMBER 21, 2020

Overall, a complex sale is marked by three key elements: higher perceived risk resulting from higher price points, a longer sales cycle (6+ months), and multiple stakeholders. Unlike transactional sales, closing a complex deal means convincing multiple stakeholders. For example, suppose you're selling technical software.

Examples 119

Examples Insurance Insurance Sales Cycle 119

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Making such an involved process work starts with strategy.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Allego

APRIL 18, 2024

Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance. 7 Top Ways to Use AI in Sales AI is reshaping sales by turning traditional activities on their head and creating fresh opportunities for growth.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

LeadFuze

JULY 18, 2023

Furthermore, you’ll learn about crucial after-sale processes like logging deals in your sales software , which aids tracking performance metrics and maintaining organized records. Last but not least, we’ll examine real-life case studies from successful B2B businesses that effectively use these techniques.

Closing 52

Closing Top of Funnel How To Case Study 52

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? And as a savvy professional, you want to target prospects who will deliver the best return. Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey.

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100

Hubspot Sales

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Challenging prospects on why they're stuck.

Film 132

Film Hubspot Sales Cycle Lead Rank 132

Hubspot Sales

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). What Is Prospecting? What's the difference between leads and prospects? Sales Prospecting Techniques.

Prospecting 142

Prospecting Tools Top of Funnel Lead Rank 142

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What’s Included in a B2B Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Hubspot Sales

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. Prospecting 34.75%. Pitching to prospects 35.50%. Sales Demo Tools.

Data 79

Data Lead Rank Hubspot Top of Funnel 79

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. Sign up for our newsletter if you’d like to receive our buyer research!).

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Zoominfo

FEBRUARY 7, 2023

Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme. What makes a sales strategy effective?

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Sales Hacker Training

JULY 24, 2020

For example, Stalled sales cycle: Without the necessary training, your reps will struggle to answer questions quickly and accurately. and so they’ll struggle to instill confidence in the prospect. All of this will slow your sales cycle to a crawl. A sales rep should be able to give a demo without notice.

Training 116

Training ROI Software Software 116

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SBI

JUNE 22, 2021

I’ve always maintained that there is no such thing as a “complex sale” but instead there are only “complex purchases”. A study I came across recently reported that 71% of B2B buyers don’t want to talk to a sales rep at all. This not only qualifies demos better, but also speeds up the sales cycle.

Top of Funnel 92

Top of Funnel Engineering Sales Qualified Lead Buyer 92

Sales Management Plus -- SMP

NOVEMBER 30, 2023

Tracking the sales activity gap can help you understand which activities are most effective at driving sales. Encouraging Best Practices : If you find that your most active sales reps are also your most successful, you can study their habits and strategies to develop best practices for the rest of your team.

Distribution 52

Distribution Retention Sales Cycle Selling Skills 52

Act!

JANUARY 10, 2024

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Lead-generation strategies aim to attract prospects, collect their information, and establish initial contact. What is lead generation? Here are a few reasons.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Hubspot Sales

MARCH 22, 2021

I can’t emphasize enough not to jump into a sales pitch before you establish credibility. It’s all about being knowledgeable and relevant to your prospect or customer, having insight and actively listening. Unlike case studies, they do NOT discuss your company’s capabilities, products, or services. Do your homework.

Lead Rank 124

Lead Rank Lead Scoring Face-to-face Decision Maker 124

DiscoverOrg Sales

APRIL 16, 2019

Enterprise sales are also known as complex sales for a reason. Long sales cycle (six months or more). Why is this so important for B2B sales? Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more.

Enterprise 120

Enterprise Enterprise B2B Data 120

SalesLoft

NOVEMBER 20, 2023

That means sales reps must make the most of every chance they get to interact with a prospect. Sales enablement, and sales enablement tools, help them do just that. It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. All three pillars rely heavily on sales enablement software.

Sales Enablement 52

Sales Enablement Tools Customer Hiring 52

Lessonly

SEPTEMBER 21, 2020

In fact, we’ve found that the top sales training programs improve rep engagement, retention, and productivity. Your sales reps are the backbone of a great sales program, which is why a tool like sales enablement software is a vital piece to your company’s success. What is Sales Enablement ?

Sales Enablement 26

Sales Enablement Software Software Benefit 26

SalesLoft

MARCH 31, 2022

Natalie Barrie , Head of Sales at Mention Me. Preparing sellers for a compressed sales cycle. That means sales cycles are shrinking. If I’m fortunate enough to get some time with a prospect during a sales cycle, I need to be sure I can add real value and that they will remember this interaction.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

The Spiff Blog

SEPTEMBER 7, 2023

Sales cycle metrics : total length of sales cycle, length of time in any given funnel stage, pipeline velocity, conversion rates, win rates, etc. In turn, this boosts morale and engagement in the workplace while also decreasing sales turnover. Doing so will increase effectiveness and sales productivity.

Incentives 83

Incentives Incentive Scale Compensation 83

Zoominfo

MAY 3, 2020

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. First-touch attribution A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion. Once they’ve finished reading your post, the reader subscribes to your sales newsletter.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Showpad

OCTOBER 17, 2019

Sales enablement is about ensuring Sales reps have the resources and tools necessary to connect with leads, prospects, and customers in a way that prompts further engagement. While a Sales enablement strategy is key to supporting your process, it can only get you so far without customer relationship management (CRM).

Sales Enablement 58

Sales Enablement CRM Face-to-face Software 58

Hubspot Sales

JULY 17, 2019

“Sales stack” is jargon for the technology/software salespeople need to do their jobs and communicate effectively with prospects. To determine what you need in your stack, start by looking at your sales process. At HubSpot, we use the Inbound Sales Methodology to help us frame our sales process.

Top of Funnel 76

Top of Funnel Hubspot Face-to-face Software 76