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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

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The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale.

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Your Sales Cycle is (Probably) Too Long. Try This Instead.

Sales Hacker

Separate discovery calls didn’t set the prospect’s mindset. The prospect taking 10–15 minutes to talk through their situation sets the stage. A discovery call is one more thing to get prospects to do. You just need to build confidence in your solution for the prospect to open the door and take a big next step. Every time.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Be upfront and transparent with your prospects. There are plenty of reasons why 1 out of 2 B2B sales reps fear making cold calls, but preparation can boost their confidence. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Conclusion.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page? They both need this engagement!

Marketing 246
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Will You Study And Incorporate Artificial Intelligence?

Smooth Sale

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. One standout sales mantra is, ‘people buy from people they know, like, and trust.’

Study 88
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What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution.