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Infographic: How to use SMS to win love, leads, revenue

Velocify

Much like sending flowers to someone before meeting them, sending a text before making contact with a prospective customer is often perceived as forcing an early personal relationship where one does not exist. Texting: A new frontier in sales. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.

Leads360 109
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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.

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Sales Learning: What Do Salespeople Want?

Allego

Sales training and enablement teams allocate 90% of sales learning resources to formal training programs that involve flying in geographically distributed reps for marathon PowerPoint presentations. Yet, sales organizations persistently repeat this pattern. We help sales organizations to better onboard their new hires.

Unica 67
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.