The Evolution of CRM: What’s Next?

Miller Heiman Group

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. A full decade earlier, Kate and Robert Kestnbaum paved the way for Siebel when they pioneered the concept of database marketing, an electronic hub of customers, prospects and commercial contacts. Notice anything different? Don’t worry, your eyes aren’t playing tricks on you.

Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #97

Vengreso

Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both startups and large companies such as Siebel and Oracle. Yes” answers to these questions give prospects the confidence and trust need to believe your organization might be able to help with their needs.

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We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. I was not happy selling knowing the opportunity cost: I could have spent more time prospecting.

SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr - Sales Strategy

From Erica’s experience, how do the very best sales reps build relationships with their prospects? Welcome to Episode 214! Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster.

CRM: 15 Years Later, now a friend

Your Sales Management Guru

Sales force automation (SFA) systems hit the market in the 1980s, but it wasn’t until Siebel’s release in the mid-90s that they gained a foothold in the enterprise. The road warrior sales rep had to get out his bulky laptop, log on to the company server over a slow and unreliable dial-up connection, enter notes into a prospect’s record, and then sync it all back with the server. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend.

CRM 54

Holiday Wish 1: On-demand CRM Solutions

The ROI Guy

The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand). We’ve integrated our sales e-mail campaign management into the system so we can more efficiently send targeted and customized sales contacts to prospects, and more effectively track performance for refined messaging and success tracking / refinement.