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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . The rap was a success.

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Why In-Person Sales Closing Yields the Best Outcomes

SalesFuel

Since the pandemic, standard practices in health and safety, travel and tourism, and business-office work models have transformed. Researchers at Cornell University recently studied the impact of asking for help over various communication channels. And for sales professionals, a new, robust communication channel has been launched.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. In 2020 and at least the first half of 2021, business travel and indoor socializing have been challenging and at times, impossible. For sellers, this makes access to prospective buyers the first chokepoint.

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Travel Light to Your Next Sales Presentation

Increase Sales

One of the biggest best sales practices gleamed from the minority of businesses (those with more than 500 employees) is to come prepared to each sales presentation with glossy brochures, PowerPoint presentations and even maybe case studies. Today’s buyers are far more receptive to education based marketing.

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Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. Click here to see the Concur Travel Management andExpense System Interactive White Paper in action.

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Sales Reps Are Ideally Suited to Work From Home

Sales and Marketing Management

Sales managers who are nervous about their team working outside of the office can take heart in a recent study that ranks sales representative as the No. In fact, the study from MagnifyMoney shows that 13% of sales representatives already worked from a home office prior to the COVID-19 outbreak. The top-rated WFH job: writer/author.

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