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[Missed Connections] Referral Selling Insights from June

No More Cold Calling

Are your sales reps still wasting time with cold prospecting—sending emails and social media requests to strangers who aren’t expecting to hear from them? These are the “pain in the ass” (PITA) prospects in your sales pipeline. We haven’t rewired ourselves just because the world has gone wireless. It now takes fewer than five.

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8 Examples of Good and Bad Sales Content

Hubspot Sales

You find a particularly interesting, astute article about how data privacy laws are shaping the future of wireless communication. That graphic is an example of bad sales content — one of the easiest ways to lose a prospect's trust and interest. Prospects need to want to know more about you. Case Studies.

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The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)

Sales Hacker

The cold sales call is a phone call made to a potential prospect out of the blue. It takes an average of 18 call attempts to actually reach a prospect. Soon, it will include a wide range of new actions undertaken over extremely fast 5G mobile transmission, like wireless cable TV service. Less cold than ever before.

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Is Customer-Centric Selling Dead?

SBI

Customer-centric selling is based on the principle that reps must play a critical role in helping prospects discover and quantify their problems. It also puts emphasis on exactly what to ask prospects in a way that brings value to everyone’s desired agenda, and bottom line. What are reps doing when they aren’t talking with a prospect?

Customer 128
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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

According to studies, the ratio of time spent on non-selling tasks to time spent on selling tasks is 65/35. The 65/35 efficiency factor highlights the fact that reps are already spending far less time talking with prospects than they should be. When reps are entering data into the CRM system, they are not talking with prospects.

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Part 2: 21st Century Selling: Unlocking the Power of Mobile Devices to Improve Performance & Grow Sales

The Brooks Group

Our study finds that those organizations that are having the most success in leveraging the unique and powerful capabilities of mobile devices are first and foremost investing time and resources to understand the business impact or desired behavioral change they want to drive before determining the device and enablement strategy.

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The Sales Association: Cold Calling Lives

The Sales Association

But these prospects raised their hands," they tell you. Case Study We do phone sales training with a Fortune 50 wireless telecom client that has a large SMB field sales team in the Midwest. When you get a prospect on the phone, always ask, "Do you have a quick sec?" Lets call them Anycom.